MEDIA RELEASE Ad

FOR IMMEDIATE RELEASE or EMBARGOED FOR RELEASE ON [DATE]

[delete one of the options]

Snappy, encapsulating headline HERE

INTRO PARAGRAPH: This should be the most interesting, exciting, successful or bizarre thing about your show – the biggest hook to get the journo interested in reading on. Does it use live spiders? Is it the first time a fringe show has been performed in a dentist surgery? This first paragraph might be the only thing a journalist or editor reads, so ask for feedback from friends first, to see if it captures enough of your key message.

Place hero (main) image here to capture attention. Also share a Google Drive or Dropbox link that contains various images, in various dimensions, in high resolution to the email – so the journo doesn’t need to follow up.

WHAT: is the show about? This second paragraph should include information about the show and what people might expect. Why would they want to buy tickets to your event?

WHO: is doing the show? In the third paragraph, you should include information about participants/performers/creative team contributing to your event and some details about their previous work. But keep it short. Add a separate attachment as optional but these are not essential.

QUOTE: “From performer/producer about why they were compelled to make the work”.

WHY: The most important reason or purpose for someone or something's existence.

PAST AWARDS AND PRODUCTIONS or QUOTES: from past reviews. Make sure to include who the review was from e.g. John Bailey, The Age.

LISTINGS:
Venue: Your Venue [Certain Room, 15 Smith Street, South Yarra] Date: xxx e.g. Wednesday 30 January 2021

Time: xxx e.g. 8pm Tickets: xxx e.g. Full $22.00, Concession $18.00

Bookings and more information: www.midsumma.org.au/eventlink

TIPS

It’s really important to get it all onto one page – be brutal with yourself about what is going to be important to editors!

If there isn’t room for an image in the main body as displayed above – attach it to the email and add it to this second page – despite the above point.

Delete the headings, guidelines and these tips that we have in this template before you send

Copy the text from this release into the body of email AND attach it as a PDF with image.

Write a very interesting subject line - this might be all that gets read

Attach 1MB 300DPI image to your email. Don’t forget to add a link to a suite of images, in different ratios for the Journalist to use.

Follow up with a phone call (but don’t harass/annoy anyone)!

Think laterally – e.g. does your event feature cake? Try sending it to the food section of The Age!