Trader Information Melbourne Pride

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Melbourne Pride is a State Government initiative, delivered by festival partner Midsumma (of course!). The event is designed to commemorate the 40th anniversary of the decriminalisation of homosexuality in Victoria, with a one day street party in the Gertrude Street Precinct and Regional Activations across the state.

Visit the Melbourne Pride Info page for FAQs or visit the Melbourne Pride Celebration page for event information.

Submit Your Questions About Melbourne Pride

Are you a trader in or around the Melbourne Pride event precinct? Have a question for us? Submit any questions you have via the form and we will get back to you as soon as we can. 

We look forward to working with local businesses to maximise this opportunity for the event, and to help attendances on the day engage with your businesses.

The strong historical and significant LGBTQIA+ connection to Melbourne’s Inner North will be at the heart of Melbourne Pride. With the support of the Yarra City Council, Midsumma are delighted to deliver this event amongst the vibrant streets of Fitzroy and Collingwood, activating Smith St, Gertrude St and Peel Park.

Midsumma anticipates this event will attract over 20,000 people to the area throughout the day and early evening. Approved road closures will enable the event precinct to remain focused on safe, pedestrian flow.

Program: From 11AM to 9PM, free, family-friendly activities will include live entertainment, community stalls and interactive demonstrations, open to the general public. Midsumma are committed to providing culturally and creatively diverse content and the program will include a broad range of artists and speakers. There will be a digital component including both recorded and live footage streaming alongside the event, ensuring our regional Victorian communities have the opportunity to be involved and contribute to the celebration.

Participation: Midsumma want you to get creative and be involved with this historical celebration! We encourage special offers that highlight local businesses, promotion of parklets as ‘front row’ viewing, Pride aligned décor and interactive shop front displays. Do you have a performance space, a large screen or a dance floor? There is ample opportunity to be part of the event and we would love to hear your ideas!

Site Plan: The event site design has taken note of existing infrastructure along Smith St and Gertrude St. If you have big plans that may change the current footprint of street and sidewalk space, please get in touch.

Safety: Safety is at the forefront of Midsumma event and management plans. Melbourne Pride will be delivered as a COVIDSafe event following guidelines provided and updated by the government.

Please note: Venues operating aligned events within the precinct do not require official registration to participate. 

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