Trader Information Melbourne Pride

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The Victorian Government announced in October 2021 that Melbourne Pride will now be held on 13 February 2022 – a move that will allow more people to participate as our state safely reopens under Victoria’s Roadmap. 
Melbourne Pride will be an opportunity for LGBTQIA+ Victorians and our wider community to come together after a challenging period that has exacerbated challenges some LGBTQIA+ people were facing before this pandemic, including isolation.

As the leading LGBTQIA+ arts and cultural organisation in Victoria, Midsumma will continue to deliver the event on behalf of the Victorian Government.

Visit the Melbourne Pride Info page for FAQs or visit the Melbourne Pride Celebration page for event information.

We look forward to working with local businesses to maximise this opportunity for the event, and to help attendances on the day engage with your businesses. If you have not already registered for information updates on the event you can do so here.

Midsumma is Australia's premier LGBTQIA+ arts and cultural organisation, having been in operation for more than 33 years. Annually, the organisation presents a three-week queer arts and cultural festival in Melbourne: Midsumma Festival, Midsumma Carnival and Midsumma Pride March; alongside a year-round program that strives to support, represent and celebrate the diversity within queer communities.

The strong historical and significant LGBTQIA+ connection to Melbourne’s Inner North will be at the heart of Melbourne Pride 2021. With the support of the Yarra City Council, Midsumma are delighted to deliver this event amongst the vibrant streets of Fitzroy and Collingwood, activating Smith St, Gertrude St and Peel Park.

Midsumma anticipates this event will attract over 20,000 people to the area throughout the day and early evening. Approved road closures will enable the event precinct to remain focused on safe, pedestrian flow.

Program: From 11AM to 9PM, free, family-friendly activities will include live entertainment, community stalls and interactive demonstrations, open to the general public. Midsumma are committed to providing culturally and creatively diverse content and the program will include a broad range of artists and speakers. There will be a digital component including both recorded and live footage streaming alongside the event, ensuring our regional Victorian communities have the opportunity to be involved and contribute to the celebration.

Participation: Midsumma want you to get creative and be involved with this historical celebration! We encourage special offers that highlight local businesses, promotion of parklets as ‘front row’ viewing, Pride aligned décor and interactive shop front displays. Do you have a performance space, a large screen or a dance floor? There is ample opportunity to be part of the event and we would love to hear your ideas!

Site Plan: The event site design has taken note of existing infrastructure along Smith St and Gertrude St.

If you have big plans that may change the current footprint of street and sidewalk space, please get in touch.

Safety: Safety is at the forefront of Midsumma event and management plans. Melbourne Pride 2021 will be delivered as a COVIDSafe event following guidelines provided and updated by the government.

Register for Updates: To receive direct information or share your interest in participation, please complete the form below. This will take approximately two minutes. Details will only be used to keep you informed of event plans.

Please note; Venues operating aligned events within the precinct do not require official registration to participate. 

Trader Registration - Melbourne Pride

Please register your contact details so that we can share event information and updates directly.
Contact Details
This will be the primary contact to receive updates and information
Business Address
(ie: 12B or 2/35 or 304-310)
Trading Hours and Activities
(please select all that apply)
Please list your average hours for the following days where relevant
Please share with us as much detail about the space, size and address that you can
Smith St and Gertrude St Precinct - Melbourne Pride 2021

Thank you for your time and interest. Please submit this form and we will be in contact shortly.

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