Info about Melbourne Pride
Midsumma Street Party 2000 by Angela Bailey
Celebrating 40 years - A Road To Pride
Melbourne Pride is an opportunity for LGBTQIA+ Victorians and our wider community to come together after a challenging period that has exacerbated challenges some LGBTQIA+ people were facing before this pandemic, including isolation.
As the leading LGBTQIA+ arts and cultural organisation in Victoria, Midsumma will deliver the event on behalf of the Victorian Government.
Melbourne Pride - A Road to Pride
Melbourne Pride will be a one-day festival on 13 February 2022 in the city's inner north, and will be delivered by Midsumma.
The event will showcase live performances, music, circus, keynote speakers, activities, community stalls and interactive demonstrations. This event is intended to have a significant state-wide impact with live-streaming and pre-recorded content to allow people to engage from home. Street trader engagement is one of the key objectives of the event and local businesses will be open to trade as part of the event.
Social Media Assets
Spread the word about Melbourne Pride
Now that the word is officially out about Melbourne Pride – A Road to Pride, we need you to help us share the news with your social media networks. We’ve created this Social Media Handbook as a guide to help you with sharing and promoting Melbourne Pride.
Melbourne Pride event FAQs
Last updated: Thursday 7 October 2021
Safety is at the forefront of Midsumma event and management plans. The Midsumma Festival team has worked for the past 18 months developing and implementing plans for COVIDSafe events following advice from Government, Health and Industry partners.
Prior Midsumma events have been attended and audited by local and state governing authorities and have been commended for the attention to detail through planning and for the systems put in place during events that keep staff and attendees informed and as safe as possible.
For “Melbourne Pride- A Road to Pride”, Midsumma has submitted a COVIDSafe Event Plan and is currently awaiting review. In the meantime, Midsumma continues to develop a range of plans to meet all expected requirements and is informed by the most recent developments and State Government announcements.
Final decisions on the event’s approval, site, scale, and operations will be determined and approved by the State Government’s COVIDSafe public events team within the Health Department.
COVIDSafe measures will be in place across the event precinct and there will be Terms and Conditions for entry. Measures that Midsumma expect to implement include:
- COVIDSafe Compliance Officers overseeing the entire operation
- COVIDSafe Marshals and Area Wardens
- Mandatory QR Code Scan In and multiple check points
- Cashless Stalls and Vendors
- Reduced crowd/patron capacity
- Clear site design encouraging social distancing and reduced congestion
- Signage informing of current public health measures
- Additional toilet/hand washing facilities
- Increased site cleaning & sanitising of high touch areas
- Access to masks and sanitiser
- Delineated entry/exits and one-way queuing systems
- Isolation points near First Aid facilities for anyone displaying symptoms
All staff and volunteers are trained in basic COVIDSafe awareness and infection control.
Midsumma will also ensure that external contractors and suppliers are informed about and adhere to industry standards relevant to their areas of activity, and that these are reflected in their SafeWork Method Statements.
Midsumma will follow guidelines as provided and updated by the government and when Melbourne Pride receives approval for the COVIDSafe Event Plan, details will be shared on the website and provided to all participants.
Midsumma has submitted a COVIDSafe Event Plan and is currently awaiting advice from the Government about how the newly released Vic Roadmap will impact events moving forward.
Changes to the submitted plan might be necessary to align with restriction levels once the new State Government’s Public Events Framework has been announced. Midsumma are in close communication with the relevant authorities and will follow all public event guidelines provided by the government.
Several scaled back versions and contingency options are undergoing review, but in the meantime, the festival team are still working hard towards presenting an event on the original date.
Any changes made to “Melbourne Pride – A Road to Pride” will be communicated through multiple channels as soon as possible.
The location and event style of “Melbourne Pride 2021 – A Road to Pride” is an initiative of the State Government of Victoria and was announced by the Premier and relevant Minister.
Midsumma recognises the strong historical and significant part that LGBTQIA+ operated and aligned businesses and events in the Yarra area must play in the broader scope of Melbourne’s queer histories.
“Melbourne Pride 2021 – A Road to Pride” has the capacity to not only support and celebrate our artists, creative industries, and diverse communities, but also generate significant economic benefit to the Yarra area and its local businesses, particularly relevant after the hardships experienced through lengthy pauses in trade.
The live street party event is part of a broader Statewide group of events commemorating the significance of the year.
“Melbourne Pride – A Road to Pride” is a State Government event, which Midsumma has been contracted to deliver. This is a significant and commemorative event in Victoria’s Queer history, specifically designed to commemorate the 40th anniversary of the decriminalisation of homosexuality in Victoria.
This celebration provides an opportunity for reflection on the historical journey that has passed, but also acknowledges and encourages active thought and strategy about the journey that is still to come.
This event is an opportunity to build on the Victorian State Government’s LGBTIQA+ Strategy, which guides continued efforts towards achieving equality through legislative reform, policy and inclusive programs.
Alongside a memorable and exciting event day, “Melbourne Pride – A Road to Pride” has the potential to leave an accessible and lasting legacy with regard to engagement and connections, community capacity building and resource development through website content, documentation, photography, artwork and performance.
This event is intended to have a significant state-wide impact, working to connect and engage LGBTQIA+ people, their allies and diverse communities across Victoria, with a particular focus on including rural and regional participation both in the lead up to the event and on the event day via live streaming and pre-recorded content.
Midsumma respects the Yarra City Council’s commitment to provide a liveable, supportive environment for all of its residents. The event will comply with policies regulating all noise affecting public places, either by its nature or volume. The site plan has been curated to ensure that generated noise is funnelled towards the audience and away from residencies. Stage announcements will request attendees to leave in a quiet and orderly manner.
Midsumma have contracted public event security specialists to oversee and manage crowd behaviour at “Melbourne Pride 2021 – A Road to Pride”. Event personnel, including staff, volunteers and First Aid professionals will assist in monitoring.
In addition to this, a dedicated and central Event Operations Centre with representatives from Midsumma, Yarra City Council, Emergency Services, Public Transport Victoria, First Aid, Traffic management controllers and Victoria Police will be in place, and will maintain constant radio contact with all event staff on the ground.
Road closures will be in place for the “Melbourne Pride 2021 – A Road to Pride” to prioritise pedestrian traffic and safety.
Midsumma’s professional risk management consultants and traffic management team have designed a comprehensive Traffic Management Plan that has been reviewed and approved by the Yarra City Council.
Traffic Controllers will be positioned in key areas of the precinct to allow for smooth flow of local traffic and to provide information at road closures.
More information about road closures and traffic management will be available on the website closer to the event.
Midsumma have contracted public event security specialists to oversee and manage crowd behaviour at “Melbourne Pride 2021 – A Road to Pride”. Event staff, Volunteers and First Aid Staff will assist in monitoring entrances to the event site.
This event is designed to support increased patronage for local traders and not to compete with them in any way. There will be no alcohol permitted into the closed event site and bag checks, ensuring no alcohol is brought onto the site, will be conducted upon entry.
Patrons wishing to purchase food and beverages are encouraged to visit and support one of the many wonderful local traders in the area.
Midsumma have engaged a professional Cleaning and Waste Management Company. Waste management staff will ensure that facilities are regularly cleaned and sanitized, waste is promptly removed and garden areas are kept tidy.
Additional rubbish bins, toilets and hand washing facilities will be on site for operations and removed once the event has concluded.
Temporary food services and single-use items will be kept to a minimum, as attendees will be encouraged to explore and support local food and beverage traders throughout the day.
“Melbourne Pride – A Road to Pride '' is a Statewide event and official programming on the event outdoor stages is committed to highlighting a majority of Victorian based talent.
Midsumma encourages all the fabulous LGBTQIA+ venues in the Yarra precinct to be involved and mark this momentous occasion. There is no need to officially register to participate or run an aligned event, but conversation about how support can best be provided is welcome and Midsumma will assist with promoting aligned venues and activities.
The event itself will be alcohol free and temporary food services will be kept to a minimum. Attendees will be encouraged to explore local food and beverage traders throughout the day.
Information for Melbourne Pride participants
To ensure state-wide representation of this important celebration, funds are being made available to directly encourage and facilitate involvement in activities either in the lead up to or on the day within a regional context.
Applications for Regional Activation Grants have now closed. Please visit the Regional Grants page for more information.
We will be reaching out to artists and producers who have already engaged in this journey with us. If you have any questions or would like to discuss event ideas, please contact [email protected]
To be kept up to date with information about Melbourne Pride, please complete the form on this page. Details will only be used to keep you informed of event plans.
Midsumma continue to work with the State Government to determine the safest way to deliver the event. A detailed COVID-19 Safe Plan and COVIDSafe measures will be in place across the event precinct in addition to designated entry and exit points, zoning, contract tracing and COVIDSafe marshals.
The Victorian Government recently announced Victoria's new roadmap to deliver the National Plan. Midsumma will continue to work with the State Government to build on the plans for Melbourne Pride. Updates will be added to this page as they occur.
We are planning, moving and shaking as quickly as possible, please keep this page bookmarked for updates, or subscribe to our enewsletter to be kept up-to-date.
As the anniversary approaches, we take the opportunity to acknowledge the courage and resilience of our LGBTQIA+ community. Melbourne Pride 2021 will commemorate the event with a once-off celebration. In a contemporary exploration of festivities, Melbourne Pride 2021 will embark on a journey of equality through inspirational arts, community involvement, food, and culture.
With the streets of Fitzroy coming alive as we celebrate the history and build on the momentum for equality.
Regional communities will also be soon invited to submit ideas and apply for support for engagement opportunities to ensure state-wide celebrations of PRIDE for this event across Victoria.
Melbourne Pride 2021 will be a multi-generational and intersectional celebration of Victorian LQBTQIA+ history and a commemoration of the 40th anniversary of the decriminalisation of homosexuality in Victoria.