Advertise in the Midsumma Guide
Advertise in the Official Midsumma Festival Printed Program Guide
Advertising for the 2027 Midsumma Festival Guide will open in July 2026
To enquire, contact [email protected]
Since 1988, Midsumma Festival has been Victoria's premier gay and lesbian arts and culture festival, presenting an annual community celebration and encouraging the development of innovative artistic content and a unique cultural experience.
The modern Midsumma Festival patron is engaged, enthusiastic and connected (involving around 350,000 people each year - view our 2026 stats).
Purchasing space in the official Midsumma Festival guide is a perfect way to connect with our switched-on LGBTQIA+ communities and share your message with our diverse audiences across cultures, ages/generations, gender/sexual identities and abilities/disabilities.
Printed Guide Publish date 24 November 2026
Distribution 25,000 copies across Melbourne and regional Victoria, Sydney CBD and Adelaide. Coverage nationwide (90% Vic). As well as online versions to download.
- Shelf-life November to February
- Readers 110,000 print + web
- Format 210 x 227 mm
- Size 80+ pages
Online format: Online and downloadable digital eBook magazine for any device accessible at www.midsumma.org.au
Download: Midsumma Festival Media Kit 2026
Booking Deadline: 29 August 2025
Partnership or Marketing Opportunities: For additional information on partnership opportunities or marketing opportunities, contact Felicity McIntosh (she/her) Head of Marketing, Communications & Fundraising | [email protected]
To book your ad - find out our best rates and positions by contacting [email protected]
Download: Midsumma Festival Media Kit 2026
