Advertise in the Midsumma Guide

Advertise in the Official 2024 Midsumma Festival Printed Program Guide

Since 1988, Midsumma Festival has been Victoria's premier gay and lesbian arts and culture festival, presenting an annual community celebration and encouraging the development of innovative artistic content and a unique cultural experience. 

The modern Midsumma Festival patron is engaged, enthusiastic and connected (all 252,000 people each year - view our stats). 

Purchasing space in the official Midsumma Festival guide is a perfect way to connect with our switched-on LGBTQIA+ communities and share your message with our diverse audiences across cultures, ages/generations, gender/sexual identities and abilities/disabilities.

Publish date 28 Nov 2023

Distribution 35,000 copies across Melbourne and regional Victoria, Sydney CBD and Adelaide. Coverage nationwide (90% Vic). As well as online versions to download.

Online format Online and downloadable digital eBook magazine for any device accessible at

Shelf-life Nov 2022 - Feb 2024

Readers 110,000 print + web

Format 210 x 227 mm

Size 96+ pages

Please note, the prices have increased slightly for 2023 due to paper price increases and Midsumma needing to cover these costs. Midsumma is a non-profit organisation

Download: Midsumma Festival Media Kit 2024

Booking deadline: 25 Aug 23
Creative deadline: 1 Sept 23

To book your ad - find out our best rates and positions by contacting our [email protected]

Download: Midsumma Festival Media Kit 2024

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