Advertise in the Midsumma Guide
Advertise in the Official Midsumma Festival Printed Program Guide
Each year, Midsumma proudly writes, designs and produces the Midsumma Festival Guide for all of our favourite festival-goers. To help cover the cost of producing and distributing this publication, we offer a limited number of advertising opportunities to businesses, organisations and community groups that want to connect with LGBTQIA+ audiences across Victoria and beyond.
The guide is the trusted companion to the festival, helping audiences discover events, artists and experiences throughout the season. Advertising places your brand alongside Australia's premier queer arts and cultural festival, reaching engaged readers before and throughout the festival.
Why advertise?
The Official Midsumma Festival Guide reaches audiences in print and digital formats, with distribution across Melbourne, regional Victoria, and selected interstate locations.
2027 Guide at a glance
- Festival: 17 January – 7 February 2027
- Published: 24 November 2026
- Print run: 25,000 copies
- Audience reach: 450,000 readers across print and digital
- Distribution: Melbourne, regional Victoria, Sydney CBD, Adelaide, plus downloadable nationwide
- Format: 240 × 170 mm NOTE: Guide size has changed since 2026
- Guide: 80 pages
- Booking deadline: 22 August 2026
- Artwork deadline: 29 August 2026
Every booking also includes a clickable backlink from the digital edition to your website or campaign page.
Book your advertisement
To discuss advertising opportunities, availability or premium placements, chat with us at [email protected]
Or download the Midsumma Festival 2027 Media Kit for advertising specifications, artwork requirements and pricing →
JOY 94.9 Promotional Packages
As Midsumma's community media partner, JOY 94.9 offers exclusive discounted advertising packages for registered Festival events.
Whether you're promoting a one-night performance or an extended season, JOY's on-air and digital campaigns can help you connect with Melbourne's LGBTQIA+ community.
Available packages
Event Campaign
- 14-day campaign
- 40 on-air advertisements
- Ideal for individual events and shorter seasons
JOY Presents Campaign
- 14-day integrated campaign
- 72 on-air advertisements
- Includes additional digital promotion across JOY's platforms
→ → → 2027 campaign offer from JOY Media
For bookings or enquiries, contact Jason Heath at [email protected] or (03) 9267 6000.
Printing & Flyer Distribution
Mr Moto
Need flyers printed or distributed?
Midsumma producers can access services through Mr Moto, specialists in event printing and flyer distribution.
For a quote or to discuss your campaign, contact Sam at sam@mrmoto.com.au.
