Regional Activation Program - Victoria's Pride

Photo by Dean Arcuri

Victoria's Pride Regional Activation Program

The 2023-24 Regional Activation Program has now concluded and the 2024-25 season will commence taking Expressions of Interest Applications in June 2024

Information Sessions for the new season will take place in July and August 2024

Please contact us for any questions or to register your interest by emailing [email protected] or call 03 9296 6600 if you have any queries or questions.

Victoria's Pride is a State government initiative delivered by Midsumma. To ensure statewide representation of Victoria's Pride, support is available to directly encourage and facilitate involvement in activities either in the lead-up to or on 9 February 2025 within a regional context.

We want your proposals for a wide range of regional projects including but not limited to commissions/artworks, documented community stories, sharing of historical collections or exhibitions, to ensure statewide representation, shared regional experiences, and overall engagement with this important event.

Read on for more information on the application process from the previous season.


Who can apply?

Not-for-profit incorporated groups and individuals (both independent and auspiced)

Midsumma seeks to continue to improve the representation and diversity of its Regional Activation Program, and strongly encourages applications from First Nations, gender diverse, and culturally diverse people, as well as a stronger representation of women and people with a disability.

When to apply?

Before 11:59pm, 8 August 2023

How to apply?

To submit your proposal, complete the form at the end of this page and our team will be in touch!

If you would like to apply and the online form below is not accessible to you, you can apply by emailing [email protected] with any of the following application methods:

- Voice Memo 
- Email your answers
- Zoom Meeting (in English or Auslan)
- 2-minute video pitch
- Auslan Video

Support available

Small, Moderate and Major Projects will be considered up to the amount of $15,000 (ex. GST) a limited number of major projects above $15K will be considered - please contact to discuss in advance.

Program Objectives

The Regional Activation Program is an initiative that supports projects by community groups, artists and organisations who help protect and enhance the lives of regionally located LGBTQIA+ individuals through the expression of arts, events and cultural activities that celebrate Victoria's diverse LGBTQIA+ Pride in a state-wide way.

Projects funded through the program must align with one or more of the following program objectives:

  • The commissioning of new and developing projects in any form that highlight LGBTQIA+ Challenges and Opportunities both past and future.
  • Respond to the theme of our diverse communities’ ongoing road to pride in regional areas, and showcasing regional LGBTQIA+ artists.
  • To capture, record or commission LGBTQIA+ voices and stories (written, audio or visual) recognising the value and importance of creating permanent and tenable records of LGBTQIA+ history.
  • To enable events, exhibitions or historical collections that celebrate or commemorate past or present LGBTQIA+ moments and/or community sacrifices, challenges and achievements. This may also include projections or acknowledgement of pathways yet to be travelled.
  • To enable LGBTQIA+ community organisations and artists within regional Victoria to participate in and feel connected to Midsumma celebrations and, in particular, can show how they link in with state-wide celebrations of Victoria's Pride Event on 11 February that includes a street party in Melbourne.
  • Focused on the inclusion of diverse LGBTQIA+ individuals and communities across culture and generations.

Applicants are also encouraged to consider accessibility in order to facilitate true multi-generational and intersectional inclusion through celebration and/or reflection.

Metro applicants must take their touring project or engagement activity to multiple regional communities and be open to negotiations regarding location to ensure currently underserved communities are included.


It is important that your organisation meets the following eligibility criteria.

If you do not meet any of the below criteria, and you are an LGBTQIA+ artist or art maker, you may consider an auspice arrangement with an eligible organisation

You must be either:

  • a LGBTQIA+ community, not-for-profit or peak community body based in Regional, Rural or Remote Victoria (or Metro Melbourne based and operating in Regional, Rural or Remote Victoria), is an incorporated legal entity under the Corporations Act 2001 (Cwlth) or the Associations Incorporation Reform Act 2001 (Vic) or a similar type of organisation
  • a social enterprise with a clearly stated purpose or mission-related specifically to supporting LGBTQIA+ communities
  • an LGBTQIA+ individual and/or artist

and you must:

  • have a current Australian Business Number (ABN)
  • have at least $10 million Public Liability Insurance to cover all aspects of the Program or an auspice arrangement with this insurance cover
  • not have any overdue deliverables from other funds provided by Midsumma
  • or have an auspice arrangement that provides the above support


Successful projects must be delivered in Regional, Remote or Rural Victoria on or in the lead-up to 11 Feb 2024


  • Delivery of a new or developed event or community engagement activity showcasing your community and its unique pride history, stories and/or experiences.
  • Creation of an artwork, digital masterpiece or installation highlighting yours or your community’s unique history and relationship with Pride
  • The capture, recording or publication of a story, interview, performance or podcast. Recognising the value and importance of creating permanent and tenable records of LGBTQIA+ history.

Successful applicants must complete or deliver their projects on or before 11 February 2024 as part of the state-wide Victoria's Pride project, when a major street party which will occur in Fitzroy/Collingwood on the final day of the Midsumma Festival 2024.

Metro applicants must take their touring project or engagement activity to multiple regional communities and be open to negotiations regarding location to ensure currently underserved communities are included.

  • Personal living expenses
  • Expenses not related to the activity outlined in application
  • Activities not directly related to or supporting an LGBTQIA+ activity or engagement
  • Activities conducted outside Regional and/or Remote Victoria
  • Retrospective funding for activities that have already started or have been completed
  • Rainbow Tick accreditation or LGBTQIA+ competency activities
  • Competitions, commercial (for-profit) or direct fundraising activities or events
  • Direct lobbying or activities that promote or are held for party political purpose
  • Permanent or contracted staff positions or administrative costs for business-as-usual activities
  • Capital expenditure (including construction/capital works, refurbishment and renovations)
  • Costs incurred in the preparation of a grant application or related documentation
  • Debt repayments

Of the Successful Applicant

  • Full Coordination of the event, activity or outcome
  • Communication and permission sought for significant project changes or adaptations
  • Adequate record keeping
  • Delivery of a financial acquittal and written reflection no later than 14 days after your event, activity or outcome has concluded.
  • Completed survey response and acquittal requirement

Of the Midsumma Regional Activation Program

  • Providing agreed to funds
  • Providing Event branded marketing materials for your use
  • Some support to assist in communication and connections between community
  • Including your event, activity or outcome on our Midsumma website where appropriate
  • Check-ins throughout process to offer logistical support or project management guidance
  • Hosting of regular online networking events for the successful applicants

Step 1 - Read the Guidelines and FAQs to ensure your organisation and project are eligible.

Step 2- Consider the assessment criteria in terms of your project.

Step 3 – Attend an information session on Tuesday, 20 June 2023 or Friday, 21 July 2023.

Step 4 - If you would like to discuss your application, email [email protected]

Step 5 – Seek agreements with participants and make arrangements with Auspicing bodies if required

Step 6 - Submit your application by 11.59pm Tuesday 8th August 2023 via the online form at the end of this page

Midsumma Community Engagement Manager – [email protected] or on 03 9296 6600


If you have a concept or idea that falls slightly outside of the scope but you believe it to be a meaningful contribution to an event like Victoria’s Pride, please get in touch.


Midsumma seeks to continue to improve the representation and diversity of its Regional Activation Program, and strongly encourages applications from First Nations, gender diverse, and culturally diverse people, as well as a stronger representation of women and people with a disability. Please let us know if there is additional support you need to enquire about the program or to consider submitting your application.

  • What are you going to do and who in the LGBTQIA+ community will your project involve? How many people will actively participate? 

    Midsumma champions intersectionality and multi-generational projects. Are you targeting one particular section? Are you looking at intersectionality’s? 
  • How does your project, event or outcome respond to the theme of “What does Pride means to you?” or give safe spaces and places for others to express or explore “What Pride means to them?”

    This could be as an individual or as a community.


  • Describe how your project will foster enduring understanding, partnerships and collaboration across organisations and collectives within your community?

Will you partner with other LGBTQIA+ or allied organisations? Will partnerships or collaborations involve donations or in-kind support to enhance your project


  • How can your project have a lasting outcome?

This could be a physical sculpture or art piece, a book, video, audio recording or photographs. Or this could be establishing a reoccurring engagement opportunity.


  • What elements of accessibility will be included in your planning?

Will your live or broadcast event have an Auslan interpreter? Will your performance be audio described? Will you make accommodations for those with physical access requirements? Will your event be free to attend?


  • How will you measure success?

What does success look like for your project? Will you be seeking survey responses and anecdotal feedback from participants?


  • Have you thought about how your project and community could interact with the Victoria’s Pride Street Party?

This could be by an installation in a gallery space, performing on one of our stages, collaborating with a local business or hiring a bus to bring your community into Fitzroy.


  1. 2 x support letters from other members of your community(s)
  2. A project budget (no more than one page – see example/template here) This budget must be submitted Excluding GST
  3. Links to photos, websites or videos of similar projects, mood board or other support material 

All applications must be submitted online, unless an alternative process has been approved with the Midsumma Community Engagement Manager, prior to the application closing date.

Final applications will be accepted until 11:59pm, 8th August 2023. These applications will then be reviewed by a panel of staff at Midsumma Festival and graded based on the above criteria.

Feedback may be provided to applicants upon request.

If you need assistance in completing this application or require information in a different format, please contact [email protected] or call 03 9296 6600

Find the most up to date list of FAQs here.

Victoria's Pride and Midsumma collect your personal information in order to fulfill your application for this grant, including contacting you if successful. A copy of Midsumma Festival’s privacy statement can be located here.

Large Documents can take a while to upload so please prepare your submission in a word document and do not refresh the page once you've hit submit.

All applicants will be considered within the framework of the Program Objectives and without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, ability or age. We encourage applications from all who are eligible within our diverse community.


If you would like any assistance please contact our Community Engagement Manager – [email protected] or on 03 9296 6600


Logo of Victorian State Government Logo of Midsumma Festival


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Victoria's Pride Street Party

Sunday 12 February 2023

Melbourne’s iconic Gertrude and Smith Streets will once again be transformed into an extravagant street party – with two live music stages and performances from musicians and artists – to celebrate Victoria’s diverse LGBTQIA+ communities on Sunday 12 February 2022.

What is Victoria's Pride?

A landmark program of pride events and projects will return to Victoria this summer as part of a statewide celebration of LGBTQIA+ communities. Victoria’s Pride (previously Melbourne Pride) will be held across the state from December to February, with events in regional and rural areas. The tour of state-wide events will culminate into a full-day and night street party in Melbourne’s iconic Gertrude and Smith Street precinct on Sunday 12 February 2023 (one week after the annual Midsumma Pride March.)

Principal Partners
Major Partners
Gold Partners