Regional Activation Program - Victoria's Pride

Photo by Nikki Russian Photography

Victoria's Pride Regional Activation Program

Applications for the 2023 Regional Activation Program have now closed. If you have suggestions for future years, please email [email protected]

Victoria's Pride is a State government initiative delivered by Midsumma. To ensure statewide representation of Victoria's Pride, support is available to directly encourage and facilitate involvement in activities either in the lead-up to or on the day within a regional context.

We want your proposals for a wide range of regional projects including but not limited to commissions/artworks, documented community stories, sharing of historical collections or exhibitions, to ensure statewide representation, shared regional experiences, and overall engagement with this important event.

Who can apply?

Not-for-profit incorporated groups and individuals

When to apply?

Before 11:59pm, 26 September 2022

Support available

Small, Moderate and Major Projects will be considered up to the amount of $15,000 (ex. GST) a limited number of major projects above $15K will be considered - please contact to discuss in advance.

Program Objectives

The Regional Activation Program is an initiative that supports projects by community groups, artists and organisations who help protect and enhance the lives of regionally located LGBTQIA+ individuals through the expression of arts, events and cultural activities that celebrate Victoria's diverse LGBTQIA+ Pride in a state-wide way.

Projects funded through the program must align with one or more of the following program objectives:

  • The commissioning of projects in any form that highlight LGBTQIA+ Challenges and Opportunities both past and future.
  • Respond to the theme of our diverse communities’ ongoing road to pride in regional areas, and showcasing regional LGBTQIA+ artists.
  • To capture, record or commission LGBTQIA+ voices and stories (written, audio or visual) recognising the value and importance of creating permanent and tenable records of LGBTQIA+ history.
  • To enable events, exhibitions or historical collections that celebrate or commemorate past or present LGBTQIA+ moments and/or community sacrifices, challenges and achievements. This may also include projections or acknowledgement of pathways yet to be travelled.
  • To enable LGBTQIA+ community organisations and artists within regional Victoria to participate in and feel connected to Midsumma celebrations and in particular can show how they link in with state-wide celebrations of Victoria's Pride Event on 12 February that includes a street party in Melbourne.
  • Focused on the inclusion of diverse LGBTQIA+ individuals and communities across culture and generations.

Applicants are also encouraged to consider accessibility in order to facilitate true multi-generational and intersectional inclusion through celebration and/or reflection.


It is important that your organisation meets the following eligibility criteria.

If you do not meet any of the below criteria, and you are an LGBTQIA+ artist or art maker, you may consider an auspice arrangement with an eligible organisation.


You must be either:

  • a LGBTQIA+ community, not-for-profit or peak community body based in Regional, Rural or Remote Victoria (or Metro Melbourne based and operating in Regional, Rural or Remote Victoria), is an incorporated legal entity under the Corporations Act 2001 (Cwlth) or the Associations Incorporation Reform Act 2001 (Vic) or a similar type of organisation
  • a social enterprise with a clearly stated purpose or mission related specifically to supporting LGBTQIA+ communities

and you must:

  • have a current Australian Business Number (ABN)
  • have at least $10 million Public Liability Insurance to cover all aspects of the Program, or an auspice arrangement with this insurance cover
  • not have any overdue deliverables from other funds provided by Midsumma


Successful projects must be delivered in Regional, Remote or Rural Victoria on or in the lead up to 12 February 2023


All applicants will be considered within the framework of the Program Objectives and without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, ability or age. We encourage applications from all who are eligible within our diverse community.


Logo of Victorian State Government Logo of Midsumma Festival


  • Delivery an event or community engagement activity showcasing your community and its unique pride history, stories and/or experiences.
  • Create an artwork, digital masterpiece or installation highlighting yours or your community’s unique history and relationship with Pride
  • The capture, recording or publication of a story, interview, performance or podcast. Recognising the value and importance of creating permanent and tenable records of LGBTQIA+ history.

Successful applicants must complete or deliver their projects on or before 12 February 2023 as part of the state-wide Victoria's Pride project, when a major street part will occur in Fitzroy/Collingwood on the final day of the Midsumma Festival 2023.

  • Personal living expenses
  • Expenses not related to the activity outlined in application
  • Activities not directly related to or supporting an LGBTQIA+ activity or engagement
  • Activities conducted outside Regional and/or Remote Victoria
  • Retrospective funding for activities that have already started or have been completed
  • Rainbow Tick accreditation or LGBTQIA+ competency activities
  • Competitions, commercial (for-profit) or direct fundraising activities or events
  • Direct lobbying or activities that promote or are held for party political purpose
  • Permanent or contracted staff positions or administrative costs for business-as-usual activities
  • Capital expenditure (including construction/capital works, refurbishment and renovations)
  • Costs incurred in the preparation of a grant application or related documentation
  • Debt repayments

Of the Successful Applicant

  • Full Coordination of the event, activity or outcome
  • Communication and permission sought for significant project changes or adaptations
  • Adequate record keeping
  • Delivery of a financial acquittal and written reflection no later than 14 days after your event, activity or outcome has concluded.
  • Completed survey response and acquittal requirement

Of the Midsumma Regional Activation Program

  • Providing agreed to funds
  • Providing Event branded marketing materials for your use
  • Some support to assist in communication and connections between community
  • Including your event, activity or outcome on our Midsumma website where appropriate
  • Check-ins throughout process to offer logistical support or project management guidance
  • Hosting of regular online networking events for the successful applicants

Step 1 – Read the Guidelines and FAQs to ensure your organisation and project are eligible.
Step 2 – Consider the assessment criteria in terms of your project
Step 3 – If you would like to discuss your application email [email protected]
Step 4 – Seek agreements with participants and make arrangements with Auspicing bodies if required
Step 5 – Submit your application via the online form at the end of this page

Midsumma Community Engagement Manager – [email protected] or on 03 9296 6600

  • What are you going to do and who in the LGBTQIA+ community will your project involve? How many people will actively participate? 

Are you targeting one particular section? Are you looking at intersectionality’s?


  • Describe how your project will foster enduring understanding, partnerships and collaboration across organisations and collectives within your community?

Will you partner with other LGBTQIA+ or allied organisations? Will partnerships or collaborations involve donations or in-kind support to enhance your project


  • How can your project have a lasting outcome?

This could be a physical sculpture or art piece, a book, video, audio recording or photographs. Or this could be establishing a reoccurring engagement opportunity.


  • What elements of accessibility will be included in your planning?

Will your live or broadcast event have an Auslan interpreter? Will your performance be audio described? Will you make accommodations for those with physical access requirements?


  • How will you measure success?

What does success look like for your project? Will you be seeking survey responses and anecdotal feedback from participants?


  • Support letters x 2 from other members of your community(s)
  1. 2 x support letters from other members of your community(s)
  2. A project budget (no more than one page – see example/template here) This budget must be submitted Excluding GST
  3. Links to photos, websites or videos of similar projects, mood board or other support material (if applicable)

All applications must be submitted online, unless an alternative process has been approved with the Midsumma Community Engagement Manager, prior to the application closing date.

Final applications will be accepted until 11:59pm, 26th September 2022. These applications will then be reviewed by a panel of staff at Midsumma Festival and graded based on the above criteria.

Feedback may be provided to applicants upon request.

If you need assistance in completing this application or require information in a different format, please contact [email protected] or call 03 9296 6600

Find the most up to date list of FAQs here.

If you would like any assistance please contact our Melbourne Pride Community Engagement Manager – [email protected] or on 03 9296 6600

Large Documents can take awhile to upload so please prepare your submission in a word document and do not refresh the page once you've hit submit.


Melbourne Pride and Midsumma collect your personal information in order to fulfill your application for this grant, including contacting you if successful. A copy of Midsumma Festival’s privacy statement can be located here.

Note: required fields are flagged with an asterisk (*)


Victoria's Pride Street Party

Sunday 12 February 2023

Melbourne’s iconic Gertrude and Smith Streets will once again be transformed into an extravagant street party – with two live music stages and performances from musicians and artists – to celebrate Victoria’s diverse LGBTQIA+ communities on Sunday 12 February 2022.

What is Victoria's Pride?

A landmark program of pride events and projects will return to Victoria this summer as part of a statewide celebration of LGBTQIA+ communities. Victoria’s Pride (previously Melbourne Pride) will be held across the state from December to February, with events in regional and rural areas. The tour of state-wide events will culminate into a full-day and night street party in Melbourne’s iconic Gertrude and Smith Street precinct on Sunday 12 February 2023 (one week after the annual Midsumma Pride March.)

Principal Partners
Major Partners
Gold Partners