Producer Ticketing Resources

Producer Ticketing Resources

Another handy page for Event Producers! This page has all of your ticketing resources.

This page contains info about:

  • Where to get your Sales Reports (Producer Portal)
  • How to receive Producer Updates
  • Ticketing info (papering, promo codes, comp tickets)
  • Other opportunities as they come in!

 

Looking for more handy Event Producer resources?

For more information, including practical guidance and a list of access service providers, visit the Producer Resources Hub 

Producer Resources Hub

Your Red61 Producer Portal

Midsumma uses the platform Red61 to sell your event tickets. You will get access to your own events Red61 Producer Portal.

This is where you can:

  • View ticket sales and reporting
  • Book complimentary (comp) tickets for guests
  • Access your event ticketing information

Before using the portal, please read the Producer Portal Manual. The login details are sent to the Contact provided during event registration.

If you have any questions or need access, contact [email protected].

Portal Manual

Producer Portal Link

 

From now until Midsumma Festival 2027, we will send regular Producer Update emails with important reminders, pop-up opportunities, key dates, practical tips and helpful resources.

These emails are sent to the producer contacts provided with your event registration, so it's worth checking that you're receiving them.

Missed an email? You can browse previous Producer Updates below.

*2027 Producer Updates starting soon

To check if you’re subscribed, or if you have any other event-related questions, please email our Presenter Services Team at [email protected].

 

Subscribe for 2027 Producer Updates

We'll only send you producer updates (no marketing emails).

 

Sign up for Producer Updates

 

 

2027 resources are coming soon. In the meantime, the 2026 guides below are still relevant and provide the information you'll need to get started.

We recommend reading the 2026 Ticketing Guide, which covers:

  • Complimentary (Comp) Tickets & Holds
  • Papering & Festival Pass Holders
  • Promo Codes
  • Ticket Settlements

2026 Ticketing Guide  → includes detailed information about Comp Tickets & Holds, Papering and Pass-holders, Promo Codes and Settlements.

 

Need a promo code? Request a Promo Code Form (Ticketing and Presenter Services will update this soon (promise)

 

Patron with a VIP or Artist Pass? Help your front-of-house team identify valid Midsumma tickets and festival passes → 2026 Ticket & Festival Pass Legitimacy Guide

 

Producer Resources Hub

Additional resources for event producers; including information regarding Public Liability, Marketing, Access, and Inclusion.

Marketing and Publicity

To assist your event with cutting through the media and gaining the maximum amount of exposure possible, Midsumma Festival has put together this resource for you.

Principal Partners
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