Food Vendor Expression of Interest
Food Vendor Applications
Expressions of Interest by Food Vendors for Midsumma Festival 2020 have now closed. Sign up to our eNews to stay in the loop for Midsumma Festival 2021.
How it Works
Express Your Interest
For your food and beverage business to be involved with any of Midsumma Festival’s large outdoor events, you must first fill out an Expression of Interest (EOI) form. Midsumma will determine successful applications based on specific criteria to ensure the offering to event attendees is diverse, affordable, sustainable, caters to all tastes and dietary requirements, and is in line with Midsumma Festival’s organisational values.
Operating at Midsumma Festival events is highly desirable for most vendors and unfortunately, we are not able to accommodate all requests, so please take the time to tell us about your best assets.
The bars at Midsumma are on a tendered contract, so we do not require any EOIs for alcohol vendors.
Midsumma Carnival: Sunday 19 January 2020
- Midsumma Carnival turns Alexandra Gardens into the queerest precinct in town for a day, an estimated crowd of over 118,000 LGBTQIA-friendly people.
Midsumma Pride March: Sunday 2 February 2020
- Celebrating the 25th anniversary of Pride March in 2020. Over 7,430 people march down Fitzroy St in St Kilda to seaside celebrations in Catani Gardens.
Successful applications may then be offered a position at one or both of these events:
- READ the information provided about the selection process and vendor fees.
- TALK to us if you have any queries. Midsumma can be reached on 03 9296 6600 or [email protected].
- PREPARE clear images of your vehicle, a copy of your menu (with prices and dietary/allergy information), and a copy of your Public Liability Insurance to go with your application.
- SUBMIT online by COB Monday 14 October 2019. Late submissions will not be accepted and submissions with incomplete information will not be considered.
Successful food vendor applications are based on a range of criteria presented to a selection panel for suitability to Midsumma Festival.
Menu Options/ Dietary Requirements
At Midsumma Festival we aim to have a broad range of food options at our events. We appreciate the diversity of our audiences as well as the food available to them!
Previously selected Food Vendors have demonstrated a variety of food options within their menu.
Menus with a number of vegetarian, vegan, gluten-free, dairy-free, nut-free are highly regarded. Menus generally must have at least a vegetarian option in order to be considered.
Affordable pricing options
Midsumma Carnival and Midsumma Pride March are both free events and we have members from the community attending from all walks of life.
Food Vendors with menu items at a broad range of price points are more likely to be successful.
Midsumma Festival, as well as our event partners City of Melbourne and City of Port Phillip, have strict guidelines around sustainability.
Vendors with sustainable practices around packaging, straws, landfill, recycling, food waste, and water usage are at an advantage.
Midsumma Festival strongly discourages the use of single-use plastics.
History with Midsumma Festival
Midsumma Festival takes into consideration previous interactions with Midsumma Festival staff, volunteers and customers and encourages EOIs from Vendors who share in our values.
Make sure you give us as much information as you can to ensure we see you at your best!
Successful applicants will be contacted shortly after registrations close to confirm their acceptance for Midsumma Carnival and/or Midsumma Pride March. Other event opportunities may arise during the festival for which your contact details will be kept for reference.
Please note that due to the volume of submissions received, incomplete applications will not be considered.
The outcome of this process is decided by Midsumma Festival and will not be reconsidered.
Below are the prices associated with being involved at a Midsumma Festival event. Your operating space is inclusive of your cool room and any back of house space you may require.
Midsumma are unable to guarantee attendance numbers since, due to the nature of events, they are subject to factors outside of our control. We will be able to provide you with estimates to assist with your planning.
Food Vendor locations are determined by the Festival based on Vendor footprint, power requirements, variety of options across the site, and previous locations at Midsumma Festival events.
Locations are non-negotiable.
Food Vendors in previous years have dispensed similar numbers of units across the event site and location is not a significant factor for the Food Vendors' success on the day.
Midsumma Carnival: Trading Hours 11am - 10pm (estimated 118,000+ attendees)
Up to 3m x 6m space: $920
More than 6m space: $1,220
Midsumma Pride March: Trading Hours 11am - 4pm (estimated 53,000+ attendees)
All spaces: $710
Please note: trading hours are approximations and further detail will be provided as part of your contract should you be selected by Midsumma Festival.
Costing for other Midsumma events, if the opportunity arises, will be on a case by case basis.
1 x 15Amp Outlet: $60
Any 10Amp Power Outlets will be included as part of your attendance fee without additional charge.
Additional power can be supplied upon request. This is detailed in the EOI form.
All prices are GST inclusive. An external surcharge of 1.5% applies for credit/debit card payments.
All vendors are required to use the power supplied by Midsumma and are not permitted to use their own generator unless otherwise specified in writing by Midsumma. To discuss this email [email protected].
HOW TO EXPRESS YOUR INTEREST
- Contact details
- Menu details (item, price, allergy information, dietary requirement)
- Vehicle and coolroom (if required) dimensions, and total footprint required
- Power requirements
- Sustainability of business practices
- Public Liability Insurance Certificate of Currency
- Promotional photos
Sunday 19 Jan 2020
Midsumma Carnival turns Alexandra Gardens into the queerest precinct in town for a day, an estimated crowd of over 118,000 LGBTQIA-friendly people.
Midsumma Pride March
Sunday 2 Feb 2020
Celebrating the 25th anniversary of Pride March in 2020. Over 7,430 people march down Fitzroy St in St Kilda to seaside celebrations in Catani Gardens.