Food Vendor Expression of Interest
Food Vendor Applications
Well, 2020 sure has been a whirlwind of surprises! Artists, producers and venues have all had to make adjustments to handle an uncertain future. Like most of you, here at Midsumma, we've also had to reassess our plans for 2021.
The recent restrictions released by the Victorian Government show that gatherings of scale were unlikely to be approved in time for Midsumma Festival to operate at our usual time of January to February. This information has guided us to enact an “understudy-plan” to move Midsumma’s 2021 festival dates.
Midsumma Festival 2021 will now fall between 19 April to 5 May 2021 with Midsumma Pride March planned to follow a few weeks later (date to be announced). Event registrations will now close on 14 Dec 2020.
We take pride in delivering a premier festival each year and by moving our festival dates mid-year, we hope to put our artists, producers and venues in the best position possible to deliver an accessible festival that connects our communities and celebrates queer arts and cultures.
The full Midsumma Festival 2021 program will be launched in mid-March 2021. We are working hard to create the best Midsumma possible in 2021 and are so excited to celebrate queer arts and culture together again, stronger and more resilient than ever!
Read more about our date change HERE.
How it Works
Express Your Interest
For your food truck to be involved with any of Midsumma Festival’s outdoor events, you must first fill out an Expression of Interest (EOI) form. Midsumma will determine successful applications based on specific criteria to ensure the offering to event attendees is diverse, affordable, sustainable, caters to all tastes and dietary requirements, and is in line with Midsumma Festival’s organisational values.
Operating at Midsumma Festival events is highly desirable for most vendors and unfortunately, we are not able to accommodate all requests, so please take the time to tell us about your best assets.
The bars at Midsumma are on a tendered contract, so we do not require any EOIs for alcohol vendors.
- Midsumma Carnival turns Alexandra Gardens into the queerest precinct in town for a day, catering to LGBTQIA-friendly people.
Midsumma Pride March
- A pride march down Fitzroy St in St Kilda to seaside celebrations in Catani Gardens.
Successful applications may be offered a position at one or both of these events:
Obviously plans for all events anywhere are a little up in the air at the moment due to the impacts of COVID-19 constantly shifting the external environment, the types of gatherings that can take place and the requirements that event producers like us have to put in place. Planning events of the scale of Midsumma Carnival or Midsumma Pride March are even more complex at this time but we want to give the very best chance for Carnival and Pride March to take place, as successfully and safely as possible.
No doubt by January things will look different to now and we hope that we will all once again be able to enjoy Midsumma Festival events that meet whatever requirements and social distancing measures are in place at that time.
Of course, planning takes time and if we don’t get plans underway now we would find it very hard to finalise everything at the standard we all expect by the time we hit the crucial later planning months of 2020. To enable this, we are currently developing plans for a number of different options at varying scales, attendance numbers and site layouts. We do expect that the numbers of attendances will have to be reduced and there will likely be advanced bookings required to facilitate contact tracing. Whether this can be only a few thousand or many more, due to the ongoing popularity of the event we do expect that all available places for attendees will be snapped up quickly as soon as we launch the program, with capacity attendance at whatever level we are able to facilitate by January.
As part of these plans we also envisage we will need to reduce the numbers of Food Vendors from past years to ensure the correct space and distancing around them, as well as give vendors the best chance possible to make sales.
EOIs for Midsumma Food Vendors in 2021 will open Friday 31 July until Monday 28 September.
- READ the information provided about the selection process and vendor fees.
- TALK to us if you have any queries. Midsumma can be reached on [email protected] or 03 9296 6600.
- PREPARE clear images of your vehicle, a copy of your menu (with prices and dietary/allergy information), and a copy of your Public Liability Insurance to go with your application.
- SUBMIT online by COB Monday 28 September 2020. Late submissions will not be accepted and submissions with incomplete information will not be considered.
Please Note: Due to logistical requirements of the event, applications are only open to trucks, vans, or trailers. We are unable to accept vendors who operate out of a marquee or similar.
Successful food vendor applications are based on a range of criteria presented to a selection panel for suitability to Midsumma Festival.
Menu Options / Dietary Requirements
At Midsumma Festival we aim to have a broad range of food options at our events. We appreciate the diversity of our audiences as well as the food available to them!
Previously, selected Food Vendors have demonstrated a variety of food options within their menu. Menus with a number of vegetarian, vegan, gluten-free, dairy-free or nut-free options are highly regarded. Menus generally must at least have a vegetarian main meal option in order to be considered.
Affordable pricing options
Midsumma Carnival and Midsumma Pride March are both free events and we have members from the community attending from all walks of life. Food Vendors with menu items at a broad range of price points are more likely to be successful.
Sustainable / 'Green' practices
Midsumma Festival, as well as our event partners City of Melbourne and City of Port Phillip, have strict guidelines around sustainability.
Vendors with sustainable practices around packaging, straws, landfill, recycling, food waste, and water usage are at an advantage. Midsumma strongly discourages the use of single-use plastics.
Adherence to public health guidelines
In light of government restrictions and public health guidelines, we are looking at how our vendors work within these for the safety of Midsumma Festival audiences.
History with Midsumma Festival
Midsumma Festival takes into consideration previous interactions with Midsumma Festival staff, volunteers and customers and encourages EOIs from Vendors who share in our values.
- Shake it up! It's a competitive industry that is constantly changing and we love seeing new vendors applying, or vendors changing up their menus and truck designs. No need to re-invent the wheel, just to perhaps change the tyres every now and then.
- Be flexible. As the event grows and improves each year, there are changes that are made across all aspects of the event. We are appreciative when our vendors are open minded about new elements of the events and not set on what has happened in previous years.
- We always aim to select a range of vendors that cater to vegetarians and vegans since our audiences are generally much more likely to be vegetarian than the general population / attendees at other events. Many vendors at our events run out of their vegetarian/vegan option early in the day. Don't underestimate the queer community's love for a plant-based diet.
- Trust us and we'll trust you. Midsumma Festival is run by a small team of arts and events management professionals and we are not operating for profit. Trust that we have the event's best interests at heart and we will do the same for you. We know that all our vendors are experienced, dedicated, and prepared to do an amazing job!
Make sure you give us as much information as you can to ensure we see you at your best!
Successful applicants will be contacted shortly after registrations close to confirm their acceptance for Midsumma Carnival and/or Midsumma Pride March. Other event opportunities may arise during the festival for which your contact details will be kept for reference.
Please note that due to the volume of submissions received, incomplete applications will not be considered. The outcome of this process is decided by Midsumma Festival and will not be reconsidered.
Food Vendor Fees
Below are the prices associated with being involved at a Midsumma Festival event. Your operating space is inclusive of your cool room and any back of house space you may require, so please ensure that the details provided in your application are as accurate as possible to ensure we can provide you with the right space and position.
Midsumma are unable to guarantee attendance numbers, due to the nature of non-ticketed, outdoor events, since they are subject to factors outside of our control. We will be able to provide you with estimates to assist with your planning.
Food Vendor locations are determined by the festival based on Vendor footprint, power requirements, and a variety of options across the site. Locations are non-negotiable.
Food Vendors in previous years have dispensed similar numbers of units across the event site and location is not a significant factor for the Food Vendors' success on the day.
Midsumma Carnival: Trading Hours 11am - 10pm
Midsumma Pride March: Trading Hours 11am - 4pm
Please note: trading hours are approximations and further detail will be provided as part of your contract should you be selected by Midsumma Festival.
Costing for other Midsumma events, if the opportunity arises, will be on a case by case basis.
1 x 15Amp Outlet: $60
1 x 20Amp Outlet: $100
Any 10Amp Power Outlets will be included as part of your attendance fee without additional charge.
Additional power can be supplied upon request. This is detailed in the EOI form.
All prices are GST inclusive. An external surcharge of 1.5% applies for credit/debit card payments.
All vendors are required to use the power supplied by Midsumma and are not permitted to use their own generator unless otherwise specified in writing by Midsumma. To discuss this, email [email protected].
HOW TO EXPRESS YOUR INTEREST
- Contact details
- Menu details (item, price, allergy information, dietary requirement)
- Vehicle and coolroom (if required) dimensions, and total footprint required
- Power requirements
- Overview of business practices
- Public Liability Insurance Certificate of Currency
- Promotional photos
Sunday 17 January 2021
Midsumma Carnival is the opening event of the festival, and turns Alexandra Gardens into the queerest precinct in town for a day, with as many LGBTQIA-friendly people attending as possible while respecting the COVID-19 social-distancing guidelines in effect in January.
Midsumma Pride March
Sunday 31 January 2021
We will be celebrating the 26th Pride March in 2021. The colourful march is preceded by Dykes on Bikes, and led by Boon Wurrung Elders and other important leaders. All march participants will finish up in Catani Gardens.