Register your event for Midsumma Festival 2027
Event: Midsummica. Photo by Darren Gill
Register your event for Midsumma Festival 2027
Got an idea? We'd love to see it as part of Midsumma Festival!
Whether you're producing your first event or returning as a festival favourite, Midsumma is your chance to connect with thousands of people through one of Australia's biggest celebrations of queer arts, culture and community.
→ Early Bird Discount - 20% discount for the first 20 events* that complete and FINALISE their registration - the discount will automatically be applied at the point of payment.
*Offer will run only until 15 July or until 20 events have been finalised and paid, whichever occurs first. Please note that starting a registration in this period does not guarantee the discounted rate; the offer only applies to finalised events, subject to availability.
The following info on this page will give you a good idea of what's involved in registering an event with Midsumma, so you get an overview before you begin. Then, visit the Event Registration Guide for all the info you want to know and step-by-step instructions →
Resources for Event Producers are also in the "Resources" tab up in the main menu.
Save your registration progress and resume at any time!
You don't need to complete your registration in one go. Save your progress and come back anytime before 4 September 2026. A little extra time now will make things much easier when your event goes live.
Important Dates
- Event registrations open: 1 July 2026
- Early Bird Discount Closes: 15 July 2026
- Event registrations close: 4 September 2026
- Advertising spots in the Midsumma Guide close: 4 September 2026
- Midsumma Festival 2027 launches (tickets on sale): 24 November 2026
- Midsumma Festival 2027 dates: Sunday 17 January to Sunday 7 February 2027
*your event will be held within these dates
If you have any burning questions after reading through, chat with us at [email protected] or call (03) 9296 660, and we will be happy to assist you on the road to registration.
Absolutely!
Midsumma Festival is an open-access festival, meaning anyone can apply to present an event as part of the Festival, provided it aligns with our Equal Participation Policy.
Whether you're an independent artist, community group, arts organisation, venue, collective, school, sporting club or business, we'd love to hear from you.
Every year, Midsumma showcases hundreds of events across a huge range of art forms, experiences and communities, including:
- Theatre
- Cabaret
- Comedy
- Dance
- Visual Arts
- Live Music
- Film
- Workshops
- Talks & Panel Discussions
- Kids & Family Events
- Sport
- Parties & Social Events
- Walking Tours
- Community Events
Looking for inspiration? Explore previous Festival Guides to see the incredible range of events that have been part of Midsumma.
When you become part of Midsumma Festival, you're joining a vibrant community while gaining access to audiences, marketing support, ticketing services and one of Australia's largest celebrations of queer arts and culture.
2026 stats to help convince you:
- 350,000 attendances
- 230 events
- 5,000+ artists & culture-makers
- 120 venues
- 44.2 million media reach
- 95% audience satisfaction
Reach new audiences
Put your event in front of thousands of people actively looking for queer arts and cultural experiences.
Whether you're reaching new audiences for the first time or reconnecting with existing supporters, Midsumma helps expand your reach throughout Melbourne, Victoria and beyond.
Be discovered online
Every registered event receives its own dedicated listing on the Midsumma website, making it easy for audiences to discover your event, plan their festival and purchase tickets.
During the 2026 festival, midsumma.org.au welcomed:
- 249,000+ users
- 911,000+ page views
Featured in the official Festival Program Guide
Your event will appear in the official Midsumma Festival Program Guide, distributed across Melbourne and available online to view or download in a range of accessible formats.
The Program Guide remains one of the festival's most popular planning resources →
Benefit from Midsumma's marketing and PR campaign
Every registered event forms part of Midsumma's integrated marketing and public relations campaign.
In 2026, our campaign delivered:
- 44.2 million media reach
- $13.95 million public relations value
- 5.7 million views
Our Program Guide and media materials are shared with journalists, critics and media outlets across Melbourne and Australia. We can't promise front-page fame, but every registered event is promoted as part of the festival and may catch the attention of media looking for great stories.
Ticketing made easy
If your event is ticketed, Midsumma manages ticketing through our professional ticketing platform, Red61.
We'll take care of ticket sales, customer enquiries and ticketing administration, so you can focus on delivering a great event.
You'll also have opportunities to participate in festival-wide ticket promotions, including Early Bird offers, package deals and flash sales.
Ticketing fees (Inside Fee and Booking fee) are explained in detail in our Event Registration Guide →
Artist Pass
Registered producers receive Artist Passes, providing access to eligible Festival events, last-minute ticket opportunities (subject to availability) and discounted tickets to participating shows.
Join a thriving creative community
Become part of a network of more than 5,000 artists, performers and culture-makers presenting work across 120 venues throughout Naarm / Melbourne and Victoria.
Midsumma is more than a festival, it's an opportunity to build relationships, collaborate with fellow producers and contribute to Australia's premier queer arts and cultural festival.
Support every step of the way
Our Ticketing and Presenter Services team is here to support you throughout your festival journey → chat with us at [email protected] or call (03) 9296 660.
You'll also receive Producer Updates between August and February, packed with practical advice, important reminders, key deadlines and helpful resources.
Our registrations are completed through Eventotron.com
We've created a step-by-step guide that walks you through every stage.
Follow the full Event Registration Guide →
Hot tip → Get started. You can save your registration progress and resume at any time!
You don't need to complete your registration in one go. Save your progress and come back anytime before 4 September 2026. A little extra time now will make things much easier when your event goes live.
Our Ticketing and Presenter Services team is available if you need a hand. Chat with us at [email protected] or call (03) 9296 660.
Registration Fees for Midsumma Festival 2027 →
Hey → We know it's a challenging time for artists, producers and community organisations, with arts funding significantly reduced across Australia, particularly in Victoria. Thanks to the incredible generosity of Midsumma's Patrons and supporters, we're pleased to keep our event registration fees unchanged for Midsumma Festival 2027, helping make it as accessible as possible to be part of the festival for this year.
FREE EVENTS |
||
| General | Indie Artists* or Community Groups** |
|
| Free event or season | $290 | $110 |
PAID / PRICED EVENTS |
||
| General | Indie Artists* or Community Groups** |
|
| One-off Event, including After Parties | $330 | $290 |
| One-off Hybrid Event (Digital + In Person) | $330 | $290 |
| Season (2 or more sessions) | $440 | $390 |
| Season Hybrid Event (2 or more sessions: Digital + In Person) | $440 | $390 |
Registration fees are payable when you submit your completed Eventotron registration.
- *Independent Artist discount applies to independent artists earning < $80,000 per annum
- **Community Group discount applies to community groups with < $400,000 turnover per annum
- All prices are inclusive of GST
- An external surcharge of 1.9% applies to credit/debit card payments
- No refunds on registration fees
- The producer must provide proof of eligibility for Community Group and Independent Artist discounts via an annual report, tax return or similar.
Not sure? Chat with us at [email protected] or call (03) 9296 660.
Ready to begin your Event Registration?
We are here to step you through the process. Our Event Registration Guide is your next step and contains everything you need to know about eligibility, Eventotron, ticketing, copy and image requirements, policies, deadlines and presenting an event as part of Midsumma Festival.
TIP: Don't feel like you need to finish your registration in one go. Save your progress and come back anytime before 4 September 2026. A little extra time now will make things much easier when your event goes live.
You can now set up your account in Eventotron (follow the "Start Event Rego" button) and use the Event Registration Guide as you make your way through each section →
We can't wait to see what you bring to Midsumma Festival 2027!