Partner With Midsumma
Partner With Midsumma
Partner with one of Australia’s leading LGBTQIA+ cultural organisations and connect with deeply engaged communities through arts, culture, visibility and impact.
For four decades, Midsumma has created spaces where LGBTQIA+ communities can gather, celebrate, create and belong. Support from partners, donors and allies helps ensure these stories, artists and communities continue to thrive.
In an environment where audiences are increasingly discerning about the organisations they engage with, partnership is no longer simply about visibility. Partnership conversations for Midsumma 2026-2027 are now opening. Curious organisations can view more on Cultural Participation Partnerships here.
Download our general Midsumma Partnership Prospectus to get an idea of where to start - yes, it has investment numbers (we like to be transparent). All of our partnerships are shaped with you.
Up for a chat? Speak with our Partnerships Manager - Josh Hernandez, or Deputy CEO - Felicity McIntosh
Why Midsumma?
Midsumma is more than a festival.
We are a year-round cultural organisation creating visibility, connection and belonging for LGBTQIA+ communities through arts, culture and shared experiences.
Each year, Midsumma engages hundreds of thousands of attendees, artists, audiences and community participants across Victoria through:
- the iconic three-week Midsumma Festival
- public events and performances
- artist development programs
- community partnerships
- inclusive engagement initiatives
Our partners play a vital role in helping create spaces where LGBTQIA+ communities feel seen, celebrated and supported.
In return, we create meaningful opportunities for organisations to:
- authentically engage diverse audiences
- demonstrate visible commitment to inclusion
- support community wellbeing and creativity
- align with one of Australia’s most recognised queer cultural platforms
Who We Reach
... Engaged Communities. Meaningful Reach.
Midsumma audiences are diverse, values-led and highly engaged.
Our communities include:
- LGBTQIA+ people across generations
- allies, families and supporters
- arts and culture audiences
- young professionals and creatives
- community leaders and changemakers
- culturally diverse communities
- First Nations communities
- people with disability
- regional and metropolitan audiences
Midsumma audiences actively support organisations that visibly invest in inclusion, creativity and community impact.
What does a partnership look like?
- Festival Partnerships
- Community Program Partnerships
- Employee Engagement Opportunities
- Brand Activations
- Hospitality & VIP Experiences
- Accessibility & Inclusion Partnerships
- Thought Leadership & Speaking Opportunities
Impact and Social Proof
Download our general Midsumma Partnership Prospectus to get an idea of where to start - yes, it has investment numbers (we like to be transparent). All of our partnerships are shaped with you.
Up for a chat? Speak with our Partnerships Manager - Josh Hernandez, or Deputy CEO - Felicity McIntosh
Become a Patron
Producing a world-class, accessible festival has real costs, staging, artist fees, accessibility measures, mentorships, our program guide and website, and planning happens all year. Your fully tax-deductible gift helps us keep major events free and invest in artists and communities.
Become a Patron
Donate to Midsumma
Midsumma exists because of community. Because of people like you. Every year, we bring together thousands of artists, audiences and communities to celebrate LGBTQIA+ stories, creativity and connection. But behind every performance, every moment, every free event, there’s a simple truth:
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