Midsumma Advertising
Advertise in the Midsumma Printed Program
Advertising is a great way to increase the visibility of your brand and reach audiences as they plan their Festival experience. The Midsumma Festival 2027 Program Guide is released on 24 November 2026 and distributed across Melbourne and regional Victoria ahead of the Festival.
View advertising rates, specifications and artwork requirements in the Midsumma Media Kit or within your Eventotron registration. Advertising bookings and artwork submissions close on 22 August, so we recommend securing your placement early.
To discuss advertising opportunities (or discounts *wink) email [email protected].
What is Midsumma Festival?
About Midsumma
Midsumma is Australia's premier LGBTQIA+ arts and cultural organisation, celebrating diverse gender identities, sexualities, bodies and experiences through a vibrant year-round program of artistic, cultural and community initiatives, culminating each summer in the annual Midsumma Festival.
Established in 1988, Midsumma works year-round to champion LGBTQIA+ artists, foster community connection and create opportunities for diverse voices to be seen and celebrated. Each summer, the Midsumma Festival presents more than 200 events across Melbourne and regional Victoria, welcoming over 300,000 attendees and showcasing one of the world's largest LGBTQIA+ arts and cultural festivals.
Marketing/General Inquiries
For general questions, please reach out to [email protected].
Media Inquiries
For all media-related inquiries, please contact [email protected].
Midsumma Festival 2027 PR Contact
For all media-related inquiries from December 2026 to March 2027:
Zilla & Brook
Fiona Brook
Phone: 0407 900 840
Email: [email protected]
Available for Interview
Midsumma can arrange interviews with:
- CEO & Creative Director - Karen Bryant
- Deputy CEO - Felicity McIntosh
- Festival spokespeople
- Artists
- Producers
- Community leaders
- Partners (where appropriate)
